Christchurch, known for its English heritage, is located on the east coast of New Zealand’s South Island.

After the devastating earthquakes that rocked Christchurch in 2010 and 2011, the city was in desperate need of a rebrand. The existing branding drew upon the classical Cathedral located in the city centre, which unfortunately was destroyed in the disaster. Meaning the existing brand no longer held the same weight or relevance. The logo mark I designed is an artistic interpretation of the modern art sculpture ‘The Chalice’, featured in the city centre of Christchurch. The upward flowing stroke is suggestive of movement, growth and revitilsation. The colour choices were chosen to capture attention, bright yellow and black text, which is a strong deviation from the existing and somewhat subdued city branding. Due to the majority of the cities CBD being affected by the earthquake, the rebrand is focusing on the surrounding landscape as a selling point for tourists to come and experience what Christchurch has to offer. The poster designs for the new city rebrand use wide beautiful photographs of New Zealand’s natural environment and a Polaroid camera frame to suggest the idea of captured and treasured moments that can only be found here at Christchurch.

Below are a few mock up examples of the Christchurch city rebrand.